wo weeks since its release, the Luvabella doll has already sold out in several retailers despite a hefty price tag. Argos have predicted that Luvabella will be their top toy this Christmas, and early sales figures appear to agree. I’ve been taking a look at its features and early reviews to see if it deserves a place under our Christmas trees this year.
Luvabella is an interactive doll that is advertised as having natural movements, including true-to-life facial expressions. Some early reviews have shown concern about how durable the softer material used on the face will be, however without this the range of facial expressions would not have been possible.
The doll responds to being played with and if you put your hand to her chest you will even feel her ‘heartbeat’. Often the functionality of interactive toys doesn’t live up to the hype. However, early reviews for Luvabella have been positive and she has definitely raised the bar in terms of realism.
While Hatchimals and Little Live Pets quickly lose their appeal, reviewers have suggested Luvabella will have a more long-term interest. This is mainly due to the wide range of functions and its ability to ‘learn’. It is able to say over 100 words and phrases, with more being revealed the more you play with her.
Children are able to play with, feed and help the doll fall asleep. She is even ticklish. Feed Luvabella with her spoon to hear her chew and if she is still hungry she will ask for more. It has also been suggested that Baby Annabelle clothes will fit Luvabella; although this is unconfirmed.
It's undeniable that this doll is packed with amazing features and is sure to be a hit with young children. However, if you remember the film Chucky, you will understand my reservations.
My underlying phobia of dolls may be clouding my judgment, but there is something very menacing about little Luvabella. Heartbeat? Facial expressions? Natural movements? This has all the markers of a horror film.
Don’t believe me? Take a look yourself:
I can definitely see Santa delivering lots of these this Christmas, and I can’t see the price tag having much variation due to a number of features Luvabella has. She is undeniably the most realistic doll I have seen.
At the time of writing this, Luvabella is out of stock in Argos, Smyths, and The Entertainer. Sellers online have already been taking advantage of this must have a toy, with eBay and Amazon marketplace listings averaging around £200; a 100% markup on the £99.99 RRP.
The creators of Luvabella, Spinmaster, are not strangers to must-have toys and are experienced in orchestrating massive demand for their products. Limiting stock flow in these first few weeks since the launch builds the demand and the desire for parents to jump on the stock as soon as more is released.
I would steer clear of toy touts online asking double the RRP and sign up for stock alerts in local stores. Keep an eye on social media as it is likely when the next wave is released they will once again sell out rapidly. And so the game will continue, right up to Christmas.
Luvabella is the doll that will either thrill your little ones or give them nightmares. Will it be under my tree this year? No. I still find it utterly terrifying…